DRAWING ON EXPERIENCE - LEVERAGING EXPERTISE
r3 communications is led by Rhonda Moret, a seasoned marketing and pr veteran whose career is rich in diverse marketing strategies and disciplines with expertise concentrated in branding, strategy, design, experiential events, and public relations.
Moret’s career began in the 90’s in what can best be described as the “hey days” of the behemoth advertising agencies. As a young staffer at Foote, Cone & Belding in Los Angeles, Moret was indoctrinated into the world of multi-million dollar ad budgets by way of the Universal Studios account where she learned all aspects of the business -- from new business pitching and client relations to brand building, design, and media buying.
By mere happenstance, Moret landed what can truly be considered a ‘hole-in-one’ opportunity right around the time the “Tiger Effect” was significantly contributing to the bottom lines of businesses throughout the golf industry. As the marketing lead for the Nike Golf Learning Centers, Moret had the professional good fortune to leverage Tiger Woods’ unprecedented appeal and recognition, to market and promote national initiatives designed to grow the game’s participation numbers and to capitalize on the sport’s somewhat untraditional yet highly-diverse, new audiences.
Here work with the Nike Golf Learning Centers brand lead to new opportunities within the game including positions held or commissioned assignments with industry brand powerhouses such as World Golf Village, American Golf, Kemper Sports, PGA TOUR Experiences, and The TOUR CLUB.
In the early 2000’s, Moret took a few years off “away from the course” to work for Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, and seven other New York Times best-sellers. In this role, Moret was tasked with the marketing and promotion of several Kiyosaki books including Why We Want You to be Rich, a collaborative effort co-authored with Donald Trump, which afforded Moret the opportunity to work with "The Donald" on a first-hand basis.